Discovery & instrumentation
- Funnel events on every step from signup to first publish.
- A baseline: 41% of trials never create a workspace.
Exit: baseline dashboard signed off. Met 19 Aug, two days early.
Project plan
Signup to a working workspace with nobody in the loop. Four phases, seventeen weeks, two people.
On track — phase 2 of 4, one week ahead
One column per week; the dashed line is today, 4 Sep. Every date is written out, so the plan reads without the chart.
1 · Discovery 27 Jul → 21 Aug
2 · Signup 24 Aug → 25 Sep
3 · Guided setup 28 Sep → 30 Oct
4 · Billing 2 Nov → 20 Nov
Exit: baseline dashboard signed off. Met 19 Aug, two days early.
Exit: a new account reaches a working workspace unaided.
Exit: 60% of new workspaces publish something in their first week.
Exit: a customer upgrades without contacting sales.
Billing migration to the new ledger Blocks phase 4 Finance platform · due 10 Nov
Ten days of float. Later than 13 Nov and phase 4 moves to December.
Security review of the invite flow Blocks phase 2 exit Security · due 18 Sep
Booked. A week of slack before the phase 2 exit date.
Pricing page copy Wanted, not blocking Marketing · due 16 Oct
Phase 4 ships with the current copy if this is late.
The billing migration slips Likely · High impact
Mitigation: phase 4 drops to card capture if the ledger misses 13 Nov.
Google sign-in review takes longer than quoted Possible · Medium impact
Mitigation: email sign-in ships first and stands alone. Google is additive.
Starter templates are not good enough to matter Unlikely · Medium impact
Mitigation: three are written and reviewed before phase 3 opens.